I hope this catches on. Read the whole story here.
ATLANTA – After the final at-bat of Thursday's game between the Atlanta Braves and Florida Marlins, the stadium seats will turn into pews.
That's because it's "Faith Day" at Atlanta's Turner Field. No, the hot-dog vendors won't preach John 3:16. But churchgoing fans - with, promoters hope, their non-Christian friends in tow - will assemble after the game to hear Braves star pitcher John Smoltz share how his life changed by believing in Christ.
Minor league teams from Buffalo, N.Y., to Huntsville, Ala., are holding similar promotions. The effect on ticket-sales is often dramatic. Faith Nights in Nashville regularly increase ticket sales by 60 percent. The Las Vegas Gladiators, the arena football team, had its highest Sunday attendance ever during a Faith Day event this spring.
Results like those captured the attention of big-league promoters, who are determined to bring the phenomenon - without the flashiness of camo Bibles - to "The Show." After the Braves hold their major league-first Faith Day Thursday - which includes a post-game Christian music concert - the Arizona Diamondbacks will hold its first Faith Day later this season. The Florida Marlins will try one next season.
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