Thursday, April 17, 2008

I just have to vent

As many of you know, my brother and I have a small business we have started that is a firearm retailer.

Yesterday I was preparing to do an email campaign to our customers and I had decided to try www.verticalresponse.com. They have a really cool product with some pretty neat features and it is also really affordable. I was really excited about it.

Well, I sent the first email last night and this morning I received an email from their support saying that they were not going to deliver my emails because it violated their policies. So, I called to inquire what was so offensive about my email but I knew what they were going to say. I got their support person on and asked why they weren't going to deliver my email. He reviewed the email and came back and said "well, its obvious why we wouldn't send this email."

"Obvious?" I asked.
"It's about guns, we wouldn't send something about guns"
I asked why they wouldn't and he said it was against their policy.
I asked, "why, are they illegal?"
He replied, "well, I don't know." So, I said "just so you know, they aren't. There is this thing called the 2nd Amendment"
Well, we just don't send things about guns, that is our policy. I inquired to see the policy and he couldn't provide them so I found this on their website.

Prohibited Content
5.1 VerticalResponse prohibits Customers from sending email messages with content that is of the following nature:
5.1.1 Messages that are in any way illegal such as sales of illegal substances, solicitation of escort services, or sales of any products or services that cannot be legally sold by Customer;
5.1.2 Pornographic messages;
5.1.3 Grossly offensive messages such as messages promoting hatred, bigotry, intolerance of religious beliefs, racism or any other messages that VerticalResponse, at its sole discretion, may deem to be offensive;
5.1.4 Includes images that are not expressly authorized by either VerticalResponse or the owner of such images;
5.1.5 Introduces any computer viruses, worms or software code that is detrimental to Customer's recipients;
5.1.6 Any messages that includes spam (See VerticalResponse's anti-Spam Policy); or
5.1.7 Any messages that are in any way prohibited by applicable law, would constitute a violation of applicable law or be inconsistent with community standards in any jurisdiction in which the recipient resides.

I emailed asking which part of their policy they referred to and just got a reply that it was against their policy to advertise the sale of firearms.

So, just know www.verticalresponse.com isn't on the side of the 2nd Amendment.

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